We were asked to develop a communications campaign for F-Rated, highlighting the gender imbalance in the film industry today. We were given the F-Rated stamp as a starting point and evolved this into a wider kit of parts alongside 'Equality in the Frame' as our overarching campaign idea. It was essential our tone of voice was inclusive as well as bold and educational. We utilised the frame from the logo stamp to capture scenes from movies written, directed by and starring women in their own right.